Ecommerce integrations

The technical layer between the store and the business

Ecommerce platforms rarely run the company. They have to stay in step with ERP, CRM, PIM, warehouse, and fulfillment systems. That connection is the work.

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What breaks when systems do not talk

A storefront can look finished and still depend on someone exporting a CSV every morning. That does not scale, and it creates orders, stock levels, and customer records nobody fully trusts. WB Digital builds the connection so the operation can run without that manual step.

  • Inventory in the store does not match the warehouse or the ERP.
  • Orders are re-keyed, exported, or emailed before they can be fulfilled.
  • Customer records exist in the store, the CRM, and a spreadsheet, and none of them agree.
  • Fulfillment updates arrive late, or not at all, so customers see the wrong status.
  • Product data is maintained twice, in the store and in a PIM or ERP.
  • Staff keep a manual import/export routine because the systems were never connected.
  • A failed sync is invisible until a customer or an accountant finds it.

Systems we connect

Shopify is the most common storefront. The same problems show up on other platforms, especially during a migration. If the store is Shopify, the Shopify-specific version of this page is Shopify integrations. NetSuite has its own notes on Shopify and NetSuite.

ERP
Orders, inventory, financials, and the item master. NetSuite is one we work with directly.
CRM
Customers, companies, and the sales process outside the checkout.
PIM
Product content that should not be rewritten inside the ecommerce admin.
WMS and OMS
Where stock actually is, and which orders are released to the warehouse.
3PL and fulfillment
Shipments, tracking, and the status the customer is shown.
Accounting, support, and marketing
Invoices, tools such as Gorgias, and Klaviyo when customer or order events have to arrive on time.

What a working integration actually includes

Two systems with APIs are not an integration. Someone has to decide which system owns the product, the customer, and the inventory number, what happens when a record fails, and how the team finds out.

The technical pieces are ordinary and necessary: REST or GraphQL APIs, webhooks for events, scheduled sync where webhooks are not enough, and middleware when the two systems cannot speak directly. Data sync covers orders, inventory, customers, products, and fulfillment. Failed records need retry logic, a visible error, and a person who knows what to do with it. Monitoring matters more than the first successful test order.

Focused integration work starts at $2,000. Broader projects, especially ones with custom middleware or several systems, are scoped from the data and the exceptions, not from a package. If the next step is a repetitive task on top of that data, such as routing tickets or drafting catalog fields, see AI for ecommerce operations.

Questions

Can you integrate an ecommerce store with an ERP?

Yes. Typical flows are orders into the ERP, inventory back to the store, and customers and products kept in one place of record. NetSuite is a common ERP in this work. The same approach applies to other ERPs when the system exposes an API.

How much does an ecommerce integration cost?

Focused integration work starts at $2,000. A single, well-defined flow can sit near that floor. A project that syncs orders, inventory, customers, and products, with exception handling, is scoped after we see both systems. We do not publish a fixed price for multi-system work.

Can you build a custom integration instead of using an app?

Yes, when a public connector cannot handle the data, the exceptions, or the order of operations. Custom work uses the APIs, webhooks, and, where needed, middleware that sits between the store and the other system.

Can you handle only the integration portion of a project?

Yes. Design, marketing, or a platform rebuild can stay with your team or another agency. We can own the connection between systems, including the failure cases, without taking over the rest of the project.

Related

Get help with an integration

Name the two systems and what is being copied by hand. A short email is enough to tell whether this is a small connector or a proper integration project.

Get Help With an Integration

Or text 604-679-2422. Response time: Within 24 hours. Time zone: Pacific (PST/PDT).